The video begins with the host, Margaret, directly addressing the camera in a vlogger style while holding a microphone. As she says the word “Cholesterol” it appears on screen behind her. Visual representations of hearts, arteries and medicine appear on screen before transitioning to photos of Margaret with her father.
Margaret
What comes to mind when you think of the word cholesterol? Hearts, arteries, medication? For me, it's my dad. And come to think of it, men in general. And for a good reason.
As Margaret speaks, graphics appear onscreen behind her of studies highlighting cholesterol research.
Margaret
There's a lot of research that shows that when compared to women, men generally have lower levels of good cholesterol, the kind that helps with artery blockage,
Margaret’s words are emphasized with text on screen appearing behind her highlighting “estrogen’s protective benefits.” We see a doctor listening to a patient’s heart with a stethoscope, clogged arteries, and a woman experiencing menopause symptoms fanning herself.
Margaret
Ladies, you can thank your estrogen levels for keeping the bad cholesterol low until your fifties. But keep in mind, despite estrogen protective benefits, that heart disease still is the leading cause of death in the U.S. for both sexes. Men also tend to have higher levels of bad cholesterol, which leads to plaque buildup. Until women go through menopause.
Margaret poses a question, then we see text on screen with b-roll emphasizing her answers. A man doing yoga under the words “manage your stress”, feet running on a treadmill under the words “get some exercise”, and a basket of French fries cooking in oil under “reduce saturated and trans fat.”
Margaret
So if you have high cholesterol, what can you do? Manage your stress level. Get some exercise. And reduce your intake of saturated and trans fats.
The video ends with Margaret cheerfully addressing the camera before fading to the Thorne logo on black with a callout to visit Thorne.com.
Margaret
Stay curious and follow for more interesting health and science facts.