The "No List" speaks to the core of our company, to our commitment to provide high-quality nutritional supplements that contain research-backed ingredients, in effective amounts, that have the potency to meets label claims all the way up to the day of expiration.
THORNE’S “NO LIST”
Narrator: “At Thorne, we not only go out of our way to make our products with the purest ingredients, we also go out of our way to keep the bad stuff out.”
Description: As the narrator talks, simple black and gold line animations illustrate what is being said. A rotating capsule is center screen, orbited by six nutrient icons, arranged in a circle.
“That means our products NEVER contain include artificial preservatives, gluten, hydrogenated oils, nut-based ingredients, stearates such as magnesium stearate and stearic acid, GMOs, and any substance banned by an international athletic federation.”
Description: Text appears onscreen emphasizing the narrator’s words and naming the no-list components as they are said. An icon representing each ingredient with a slash through it is shown in time with the narration, further emphasizing the point. The video ends with the Thorne logo on black.