What if you could have actual tools that could redefine your health from the inside out? What if you didn’t need to say, “What if?” You can experience now the next-generation health solutions that will redefine how you feel.
Thorne’s Health, Redefined campaign introduces the concept that good health can always be better. Thorne’s mission is to change the perception of good health by providing individualized health solutions to enrich each person’s life and improve how they feel.
Description: This video consists of abstract shapes and videos, sliding across the screen in small fragments, as well as bits of broken up text appearing slowly one at a time. For these descriptions to make sense, after each short explanation of the visuals, we will read a condensed version of the words on the screen, rather than breaking them up as they appear in the video. The first visuals to appear are abstract shapes appearing as frames within the frame, of what looks like ink smears animating across, joined eventually by an image of a rocky canyon and a girl taking a selfie. The text pieces say:
Text:
“What if the world catered to you?”
Description: What looks like an animation of shifting sand appears in several frames of varying sizes and positions, eventually joined with a glamorous photograph of a hand holding Thorne product capsules and gel caps between the fingers. Eventually the sand is replaced by a flowing abstract pattern of gold and black. Cut to a woman with hair stylishly blowing onto her face, next to more abstract shots of sand and rocks. A few gold lines appear on black with bits of text, before a shot of a hand holding a Thorne bottle appears, surrounded by gold text. Footage of an abstract purple and gold reflective liquid, cut to a shot of Thorne at-home health tests, and then the liquid is joined with a photo of a man with long hair jumping. The fragmented text says:
Text:
“What if deficiencies were met with sufficiencies? What if the waiting room was your living room? And the lab came to you?”
Description: A tryptic of colorful sandy and rocky textures appear, and then expands to five textures in the next shot. Stacking frames of several textures from earlier in the video serve to emphasize the on-screen text and are then placed on top of a large purple, yellow, and blue pattern of rippling orbs. This cuts to an image of a Thorne Bio-Gest bottle falling into something that looks like sand but is colored like a space nebula. This transitions after a bit of gold lines on black, to a shot of Thorne’s D-5,000 sitting next to a rock and a sort of sea anemone. The text for this section reads:
Text:
“What if your results spoke for themselves? What if four rounds of testing were the norm? What if you didn't have to say what if?”
Description: A large sandy rock appears and rotates as another image pans over a red sandy texture. The red sand is joined by an extreme close-up of multicolored sand rippling. This cuts to a top-down video of a person running with an exaggerated shadow, next to a photograph of a dignified woman over a new photo of a red sandy texture. This cuts to another top-down photograph of a woman running, over an anemone texture, next to more red sand. Several frames with various Thorne products rapidly flash across the screen. The text reads:
Text:
“Nature + science empowering results you can feel next generation health solutions experience / expertise”
Description: In this last section we see footage of a woman stretching as if about to do yoga, next to a wavy and shadowy sandy texture, before cutting to the tagline, and lastly the Thorne logo on black, with a plug for the website, thorne.com. The final lines of text before the logo say:
Text:
“Redefine how you feel.”
This site is exclusive to Thorne Retail customers.