There are a million ways to wellness. Follow Karlie Kloss, supermodel, entrepreneur, and philanthropist, and be inspired to go find your way to good health with Thorne. Explore now.
Karlie Kloss is seen looking out a luxurious apartment window in a city. The camera pushes in and the words Find Your Way appear on screen with the Thorne logo, announcing the name of the campaign.
Karlie Kloss: There's no one way to wellness. You have to craft it yourself. My way is starting calm. And finishing strong.
After taking a deep breath, Karlie begins a yoga flow. She moves gracefully through various poses, a bottle of Thorne’s Basic B Complex in the foreground. We cut to Karlie riding a stationary bicycle, amping up the energy as her bike transitions to a different bike with a different rider.
The Optimizer: My way is pushing the limit.
A mountain bike enthusiast flies down a woodland trail with his friends as he works the gears and pedals. The bicycle pedals transition to the keen footwork of a tennis player, giving it her all on the court.
The Endorser: My way is going for it! HUAH!
The tennis ball bounces in slow motion, before showing the tennis player taking a drink out of a Thorne branded shaker bottle. As she returns to play, the camera spins as she delivers a powerful return and we transition to reveal a man in a brightly lit home office.
The Learner: My way is diving deep.
After putting on headphones and beginning to work on the computer, we jump cut to the man immersing himself in an ice bath, and meditating in a sauna. The red lights of the room transition to studio lights as we see Karlie Kloss once again.
Karlie Kloss: My way is focused...on the future.
Backstage, Karlie takes a deep breath before walking out and giving a presentation, seen on a production monitor. After this, a montage flashes back to the various people we’ve seen and new ones, engaging in different activities: working out, taking Thorne products, and enjoying their lives.
Karlie Kloss: There’s a million ways to wellness. Go find yours.
Karlie Kloss is seen jogging in a city at night. She bends to tie her shoe before delivering the final line. As the screen fades to black, superimposed text on the screen reads: ‘Thorne, Find Your Way,’ with a call out to visit Thorne.com.