With Erin Andrews, what you see is what you get. And Thorne products are no different.
We begin with Erin Andrews, a broadcast journalist in an interview context directly addressing the camera.
As she speaks, we see b-roll matching her words, the text “fact-based” animates on screen over footage of a microscope, we see Thorne bottles going down an assembly line, the words “Mayo Clinic” animate on over an image of a doctor, and the words “made in house” appear over a growing pile of Thorne capsules.
We see Erin again address the camera in an interview setting, emphasizing her words with her hands, before cutting to a final shot of three Thorne products: FloraSport 20B, Collagen Fit, and Omega-3 with CoQ10.