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Build to Last Featuring Zaire Wade
The video begins with a close-up shot of Thorne’s Melaton-3 on a dresser next to a glass of water. In the reflection of a large frame we can see someone idly tossing a basketball into the air. The shot slowly pans up to reveal a number 3 jersey within the frame.
Zaire Wade: I don't know exactly where my path is headed, but I'm doing everything I can to make sure there's somewhere great.
Zaire Wade is lying on his bed tossing the ball. An animation of a health graphic appears, stating Zaire’s metabolic age is 20. As the camera looks down from above the basketball flies toward the lens and the shot transitions to a small basketball court. Zaire walks onto the court and we match cut to a Thorne scientist walking into the lab. In a low to the ground shot Zaire puts his gym bag on the ground, and then drinks a Thorne shake.
Zaire Wade: I do the work. Day in and day out. No shortcuts, no “next times.”
Zaire checks his Thorne Health Analysis on his phone and sees more insights about his age rate. He then begins to run drills and shoot hoops, intercut with split screens of scientists working in the lab and quick animations of Zaire’s health data appearing onscreen.
Zaire Wade: Those extra steps mean something. There are small choices, but significant ones.
Zaire ramps up the shooting intensity, while the scientists continue to work. After sinking his last shot he walks over to his bag and grabs a towel, revealing all the Thorne products he’s brought with him. As he walks offscreen the Thorne logo appears along with a text-based call to action reading: visit Thorne.com to learn more.
Zaire Wade: And if I make them again, again and again, who knows where they could take me? Build to last.
