Build to Last Featuring Dwyane Wade

Build to Last featuring Dwyane Wade

The video begins with a close-up of Dwyane Wade’s eye as it opens. He’s lying in bed, orange tones of morning light illuminating the room. The words: “Build to Last featuring Dwyane Wade” appear onscreen along with the Thorne logo.

Dwyane Wade: There's always a next level, something higher to aim for. It takes commitment to get there.

Dwyane stretches as he gets out of bed. In a split screen we see Dwyane grab Thorne supplements out of his medicine cabinet on the right, while in a matching motion a Thorne scientist grabs a vial from a laboratory refrigerator om the left. A three-way split screen shows Dwyane taking the supplement from different angles, and as he swallows orange bubbles fill the screen.

Dwyane Wade: And vision to even know it exists. How do I maintain the highest standards in everything I do?

Dwyane listens to a podcast on his phone. The episode is titled “What You’ll Learn From Biological Age Testing.” He runs on a treadmill as he listens, and an animation of the podcast user interface appears on screen. As he runs the camera rapidly orbits around him before match cutting to the camera orbiting around Thorne scientists working in the lab. As the scientists work, we match cut to Dwyane making a Thorne smoothie.

Dwyane Wade: and then raise those standards once I reach them? 

We see quick shots of Dwyane drinking the smoothie, exercising, drinking another Thorne smoothie in a sauna, and a glass of Sleep +, before laying down in bed and closing his eyes, bookending the video. The Thorne logo appears along with a text-based call to action reading: visit Thorne.com to learn more.

Dwyane Wade: It's about the choices that we make when we wake up each day, and then we make them all over again. Build to last.