Magnesium
Narrator: You should be thinking a lot about magnesium, maybe even obsessing over it.
Description: The word “magnesium appears in text surrounded by a circle of rotating magnesium icons. As the narrator continues to speak, more illustrations add emphasis to his message.
Narrator: If that sounds a bit extreme, consider this: An estimated 75 percent of American adults don’t get the FDA’s recommended intake of magnesium.
Description: An infographic animates onto the screen showing that a clear majority of American’s don’t get enough magnesium. A citation from a 2009, World Health Organization paper is provided at the bottom of the screen.
Narrator: That’s a problem when you consider that your body needs magnesium for more than 600 enzymatic reactions. Magnesium plays an important role in the electrical activity of the heart, dilation of blood vessels, nerve transmission, restful sleep, and so much more.*
Description: An illustration of a complicated chemical reaction is shown, flanked by two magnesium icons from the beginning of the video. This scales down to reveal a beating heart, which shifts to reveal a blood vessel icon, nerve icon, and finally a sleep mask icon surrounded by “ZZZs”. Then finally, a rendering of a bottle of Thorne magnesium bisglycinate appears and then is stacked onto itself again and again to show its absorption, as golden ripples orbit around it. A disclaimer at the bottom of the screen reads: “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.” Before cutting to the Thorne logo on black.
Narrator: Thorne’s Magnesium Bisglycinate is formulated for optimum absorption.* It’s a great way to become one of the 25 percent who don’t need to obsess over magnesium.