For over half her lifetime, since the beginning of her professional career, Thorne partner Madison Keys has been chasing the same elusive goal; one she’s come so close to achieving on several occasions over the years but has never realized. That is, until now.

That’s right. She did it. She won her first major. Madison Keys is your 2025 Australian Open Champion.

And she did it despite having one of the most challenging draws in Grand Slam history. Keys, ever the underdog, was seeded 19th, making her the lowest seed in the Open era to win women’s singles at the Australian Open.

Keys went head-to-head against some of the fiercest competitors in the game such as 2022 Wimbledon Champion Elena Rybakina and five-time Grand Slam singles champion and world No. 2, Iga Swiatek. And if that wasn’t enough, in the final, Keys faced an old foe – two-time defending champion and world No. 1 Aryna Sabalenka, who ended Keys’ 2023 runs at Wimbledon and the U.S. Open. 

“Aryna is obviously a very challenging and powerful player, so I knew it was going to be a tough match,” Keys says. “Winning Adelaide made me feel really confident in my game and then each round I won, I felt more and more sure of myself.”

That confidence, Keys insists, is what made this tournament unlike any other. A longtime advocate for mental health and sports therapy, Keys says her sessions used to exclusively focus on the elements of the game that a player can control, such as routine, temperament, and breathing.

But only recently did Keys realize sports therapy wasn’t enough; during her sessions, it wasn’t just feelings about tennis that were coming up, but also feelings about herself. So, for the first time, therapy became a tool for both the athlete and the person. It was this holistic shift that made Keys understand she could be nervous and still play well, allowing her to handle the pressure she’s had on her shoulders for so long. 

“Therapy honestly played a huge role in my success in Australia – just being more open to talking in general and being open about how I felt about myself,” Keys says. “It gave me the freedom to just go out and play. I’m really proud of the way I was able to achieve it.”

Thorne gets in on the action

As you might expect, it’s been a whirlwind for Keys since her first Grand Slam title. After a flurry of media appearances and a well-deserved month-long break from tennis, Keys recently took the court again at Indian Wells where she made the semifinals.

And now she’s ready for more. Keys is particularly excited to return to one of her favorite tournaments, the Credit One Charleston Open, and is thrilled that Thorne is an official sponsor of the event again.

“I use Thorne every day, whether I’m on court or not,” she says. “My body definitely appreciates the way I take care of it, and I can thank Thorne for that.”

If you’re attending the Credit One Charleston Open, swing by our on-site activation, the Thorne Experience, at First Serve Plaza during a break in the action. Stop by anytime during tournament hours for a free sample of our new single-use products!

We can’t wait to see you there!

Thorne is thrilled to partner with Madison Keys and the Credit One Charleston Open. Check out Madison’s personal collection and shop the Credit One Charleston Open Collection.

For more health and wellness content, stay tuned at Thorne’s Take 5 Daily blog and follow us on Instagram @thornehealth.